Discount Life Cover is operated by My Key Finance Ltd. This notice explains how personal information is used in connection with enquiries, insurance quotations, advice and applications. The applicable framework includes the UK GDPR, the Data Protection Act 2018 and relevant electronic-communications rules.
Who to contact
For privacy questions or to exercise your rights, email info@discountlifecover.co.uk or call 0207 112 8844. Our registered office is 11 Purdeys Way, Rochford, England, SS4 1ND. Please contact us electronically to confirm the appropriate correspondence address before sending sensitive documents.
Information involved
Depending on the service, information may include contact details, date of birth, cover preferences, employment and financial circumstances, application answers and correspondence. Health and medical information is sensitive special-category data. Provide it only through the appropriate quotation, advice or application process; avoid sending unnecessary medical or identity documents in an initial general enquiry.
Why information is used
Information is used to respond to your request, obtain and explain quotations, assess protection needs, help administer applications and policies, maintain required records, prevent misuse and deal with complaints. The lawful basis depends on the activity, such as steps requested before a contract, performance of a contract, legal obligations, legitimate interests where appropriate, or consent. Consent is not the only possible basis for processing. Special-category information also requires an applicable condition and safeguards; where explicit consent is relied on, this must be obtained for the relevant processing.
Insurers and service providers
We do not sell enquiry details as leads. Providing a quotation, advice or an application can require disclosure to insurers, quotation services and organisations helping us provide or administer the service, such as hosting, communications and record-management suppliers. Relevant information may also be disclosed where lawfully required to regulators, complaint-resolution bodies or professional advisers. Not selling leads is different from never sharing information for these necessary purposes.
Online comparison and international processing
The comparison journey uses an externally hosted service embedded in this website. Information entered there is processed for the quotation or application you request. Hosting or communications suppliers may process information outside the UK. Where a restricted international transfer occurs, the appropriate safeguards or other lawful transfer mechanism must apply; merely submitting a form is not blanket consent to an overseas transfer. Contact us for information about recipients and safeguards relevant to your enquiry.
Marketing and quote communications
Sending the quote or application information you requested is different from optional future marketing. Marketing preferences should be separate from the service request where consent is required. You can ask us to stop marketing at any time, including by emailing us or using an available unsubscribe option. Withdrawing marketing consent does not automatically prevent record-keeping or processing required for another lawful purpose.
Retention and security
Information is retained for as long as needed for the relevant purpose, including administering the service, regulatory records, complaints and legal requirements. Retention depends on the record and circumstances rather than one universal five-year rule. Ask us about the period applying to your information. Appropriate safeguards are required, but no website or electronic communication can be described as absolutely secure.
Your rights
You may request access to your personal information and, where applicable, correction, deletion, restriction, objection or transfer. These rights are subject to legal conditions and do not always require deletion of records we must retain. Where processing relies on consent, you can withdraw it without affecting the lawfulness of earlier processing.
Subject-access requests are normally free and are normally answered within one month. Identity clarification, complex or numerous requests, manifestly unfounded or excessive requests and requests for additional copies can affect the applicable procedure or permitted fee. We will explain where an exception applies. We do not require a routine £10 cheque to request access.
Cookies and similar technologies
Cookies, local storage and similar technologies may support essential site functions, security, saved preferences and the comparison journey. Whether consent is required depends on the purpose and any applicable exemption. Optional advertising or other technologies requiring consent must not be treated as accepted merely because you continue browsing. Where consent controls are offered, you can accept or reject the optional purposes and change your choice. Browser settings can also manage storage, but disabling essential functions may affect the service.
This notice explains the principles; it is not itself a consent mechanism. Contact us if you need details about the technologies in use or cannot find the relevant controls. Information shown by an external linked service may have its own privacy notice, which should be read before providing information.
Concerns and complaints
Please contact us first if you have a concern. You also have the right to complain to the Information Commissioner’s Office. Read the ICO’s guidance on subject access and cookies.
Privacy notice updated October 2026. We may update this notice as the service or applicable requirements change.