Discount Life Cover is the online life insurance website of My Key Finance Ltd. We combine a comparison journey with access to an experienced protection adviser when you need help understanding your options.
Who operates the service?
My Key Finance Ltd is authorised and regulated by the Financial Conduct Authority, Firm Reference Number 628996. You can check the firm’s record on the Financial Services Register. We work with a wide panel of UK insurers and do not sell your enquiry details as leads.
About Jody Pearmain
Jody Pearmain is Director of My Key Finance Ltd and has specialised in protection insurance since 2008. His work includes helping individuals, families and business owners consider the financial effect of death or serious illness, the amount and duration of cover and the underwriting terms available.
On this website, Jody’s role is to explain protection decisions in practical language. Our articles do not claim to assess every reader’s circumstances. Any personal recommendation requires an individual assessment and the relevant service disclosures.
How the online comparison and advice fit together
You can compare life insurance quotes online. An initial price is subject to the insurer’s assessment and is not confirmation that cover has started. The available benefits and final terms depend on the application. An adviser can help explain options and the next steps; the scope of service and remuneration will be explained before you proceed.
Our editorial approach
Our guides are published by My Key Finance Ltd to explain UK protection products. Named bylines identify the responsible author. General product descriptions are checked against current policy principles and reputable guidance; tax, legal and benefits information links to sources such as GOV.UK, HMRC, the FCA or MoneyHelper where relevant.
We keep original publication dates and show update dates when content changes. A publication date is not a claim that every rule has stayed unchanged since then. Prices are not invented: a numerical example used for budgeting is labelled as an illustration and must not be taken as an available insurance quote. There is no insurer that is described as universally best for every applicant.
Product terms, tax rules and underwriting can change. If you spot an error, email info@discountlifecover.co.uk with the page address and the point concerned so it can be checked. We correct the substance rather than changing a date simply to make an old article look new.
Customer reviews
Reviews of My Key Finance Ltd reflect the firm’s service across protection work; they are not presented as reviews solely of this online comparison tool. You can read the My Key Finance Ltd Trustpilot profile directly. Displayed review scores should be checked against their source rather than treated as a guarantee of an individual outcome.
Support, complaints and privacy
Call 0207 112 8844, email info@discountlifecover.co.uk or use our contact page. Let us know if you need an explanation in a different format or help using the online service. Read our complaints procedure and privacy and cookie notice.
Start with the financial need
Use our guides to choosing a cover amount, choosing the term and comparing policy features. Clear decisions about the purpose of the cover make price comparisons more useful.
Jody Pearmain is Director of My Key Finance Ltd. Updated October 2026.