The cheapest suitable route depends on the applicant, protection and service. Compare equivalent cover and check the final terms rather than assuming a particular broker, comparison site or direct insurer is always cheapest.
The main consideration
A comparison should show benefit amount, duration, policy type, premium basis and optional benefits. Ordinary UK life insurance is not normally selected by choosing a deductible or excess. Ask about fees or commission where relevant and assess any promotional gift against the total cost and suitability.
Choose the amount and policy term
Add outstanding borrowing and the family support needed over time, then allow for existing policies, accessible savings and reliable employer benefits. Include the cost of replacing unpaid childcare or caring work. Consider affordability and how long the need will last, rather than assuming a salary multiple suits everyone.
Check the final offer
An initial online quote is subject to underwriting. The insurer may request more information, change the premium or terms, postpone a decision or decline. Answer questions about health, medication, nicotine, occupation and activities accurately, including existing and pending cover when asked. Do not cancel an existing policy until any appropriate replacement is confirmed in force.
Compare with reliable guidance
Use our policy comparison checklist, the cover-amount guide, term guidance and information about our service.
Compare your options
You can compare life insurance quotes online and ask our advisers for help with the next step. Initial quotations are subject to the insurer assessing the application. Cover begins only when the insurer confirms the policy is in force; completing a form or receiving a quote does not start cover.
Updated October 2026. General information, not a personal recommendation or a quotation. Eligibility, exclusions, premiums and tax treatment depend on the policy and individual circumstances. Discount Life Cover is a trading style of My Key Finance Ltd, authorised and regulated by the FCA, FRN 628996.
Further information: MoneyHelper: life insurance.